ST. LOUIS, March 11, 2025 – Purina, the beloved pet care brand, has officially revealed the finalists in its highly anticipated “Chief Snuggle Officer” contest, a nationwide search to find the cuddliest and most charismatic pet to represent the company. After sifting through thousands of submissions from proud pet owners across the United States, Purina has narrowed the field to five adorable contenders: a fluffy Maine Coon cat named Luna, a golden retriever with an infectious grin called Max, a sassy rescue parrot named Kiwi, a pint-sized hedgehog dubbed Prickles, and a droopy-eared basset hound known as Daisy.
Purina’s ‘Chief Snuggle Officer’
The contest, launched in January 2025, invited pet owners to submit photos, videos, and heartwarming stories showcasing their furry, feathered, or prickly companions’ snuggle skills. Purina’s team of judges—comprising veterinarians, animal behaviorists, and marketing experts—evaluated entries based on charm, cuddliness, and the ability to embody the spirit of pet companionship. The response was overwhelming, with over 10,000 entries flooding in, reflecting America’s deep love for its pets.
“We’ve been blown away by the creativity and passion of pet owners nationwide,” said Amanda Carter, Purina’s Director of Brand Engagement. “These finalists truly represent the joy and comfort pets bring into our lives. Now, it’s up to America to decide who will be our first-ever Chief Snuggle Officer.”
Starting today, the public can vote for their favorite finalist on Purina’s official website, with the voting period running through March 25, 2025. Each pet’s profile, complete with photos, videos, and a brief bio, is available online to help voters make their choice. The winner will be announced on April 1, 2025, and will receive a year’s supply of Purina products, a feature in the company’s national advertising campaign, and the prestigious title of Chief Snuggle Officer.
Social media has already erupted with support for the finalists, with hashtags like #SnuggleVote and #PurinaCSO trending on X. Fans of Max the golden retriever praise his boundless energy, while Luna’s luxurious fur and serene demeanor have earned her a loyal following. Meanwhile, Kiwi’s unexpected sass and Prickles’ quirky charm have sparked lively debates among voters.
Purina has also pledged to donate $50,000 to animal shelters across the country in honor of the contest, further emphasizing its commitment to pet welfare. As the voting heats up, one thing is clear: America’s love for its pets is stronger than ever, and the race for Chief Snuggle Officer is anyone’s game.
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